There was a time when attending a supplier-hosted tour or luncheon meant more than just showing up. It came with an understanding. If staff members were giving their time—often outside of their regular working hours—you acknowledged that effort. A tip wasn’t mandatory, but it was a gesture of respect. It said, I see you, and I appreciate what you’re doing for us.
Today, that mindset seems to be fading.
More and more, I find myself on tours where it’s openly mentioned that staff are volunteering their personal time, yet very few agents think to show their appreciation in any tangible way. What’s even more disappointing is that this behavior isn’t limited to new or inexperienced agents. Some of the industry’s so-called “top producers”—the ones who receive the most perks, the most recognition, and the most access—are often the very ones who overlook this basic courtesy.
That’s where it becomes especially frustrating.
Because those agents set the tone. When newer agents observe that the “heavy hitters” aren’t tipping or acknowledging staff, they assume that’s the norm. And just like that, something that used to be standard practice quietly disappears.
But here’s the reality: this industry has always been built on relationships.
Behind every successful tour, every seamless excursion, and every well-hosted luncheon, there are people putting in extra effort—sometimes unseen, often underappreciated. When we stop recognizing that, we don’t just lose a nice tradition—we weaken the very relationships that help our businesses thrive.
Gratitude doesn’t have to be extravagant. It can be a tip, a thank-you, a moment of acknowledgment. Small gestures, yes—but they carry weight.
In an industry that depends so heavily on partnerships and goodwill, professionalism isn’t just about sales numbers or status. It’s about how we treat the people who make our work possible.
Maybe it’s time we start setting that standard again.
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